Atariya will proudly be taking part in Hyper Japan for the first time at the Olympia in London. A unique event that brings many of the fantastic areas of Japanese culture, objects and services for English people to experience and engage in, all in one place. Brimming with popular Japanese food, anime, manga, games, Kawaii fashion, J-POP, modern / traditional products and culture.
This is a great opportunity to taste Atariya’s freshest, most authentic, highest quality sushi in a lively, festival atmosphere. One taste and you’ll know why all of our sushi products from all our takeaway shops and restaurants are so renowned for their excellence.

The Atariya group can truly claim to be at the heart of Japanese cuisine with a chain of restaurants and shops in London and wholesale food companies that supply the whole of Europe with quality fish and Japanese food.



We are also giving away 10% Off* Sushi Bar Atariya Vouchers to first 1500 customers when you spend more than £15 at out Hyper Japan Booth! 1500 each available for 13th, 14th, 15th July. (*Terms and conditions apply.)


Sushiology is our newest flagship takeaway shop located in the heart of London and is designed with a modern, fresh twist, giving the modern Londoner who won’t accept anything less than the best quality, but demands the speed and convenience of a takeaway. Boldly adopting the title, the Masters in Fish, it’s the place to enjoy our sushi and sashimi as it is intended to be, straight from ocean to customer.

Sushi Surprise is our high-end sushi takeaway shop led by two of our most talented chefs both trained in the finest sushi restaurants in London, using only the best suppliers in town with fish delivered fresh each morning, they know what it takes to meet the highest of standards.
Serving a wide variety of dishes from nigiri, donburi, hot food and platters for sharing. Located between Old Street and Shoreditch High Street, Sushi Surprise is a perfect fusion between the finest ingredients and the dedicated expertise of our team coming together to leave a lasting impression on our customers, every time.

Have a taste of the complete Atariya experience, whilst celebrating all the other aspects of contemporary and traditional Japanese culture at Hyper Japan this coming July 13th – 15th.

Olympia London
Hammersmith Road, Kensington, London W14 8UX
Friday 13th July: 12:00 – 20:00
Saturday 14th July: 9:00 – 14:45, 15:30 – 21:00
Sunday 15th July: 9:00 – 17:00